Barack Obama was elected president of the United States last Tuesday, with the Democratic Party gaining many more seats than needed to win the presidential race. Throughout the campaign season, there have been many ads which either speak about rising issues, speak about the party's presidential nominee, or slander the opposing party. The ad campaign found on the Comm Tech blog was both entertaining and insightful, and was effective in it's ability to convey the message; that Obama would make the best choice for president.
The advertisement itself had the same features of the original Budweiser commercial in 2000, featuring some men talking to each other through the phone saying 'Wassup?!' In the new 2008 advertisement, it features the same men, just 8 years older, talking to each other about the issues they are facing at this point in time. There were many issues that were brought up in this commercial, including unemployment, health care, the war in Iraq, plummeting stocks and the economy, and environmental issues including extreme weather. These are all issues that are considered important at this point in time, and Obama has talked about all of these issues at one point or another during his campaign.
Obama's message is that he is the right choice. The commercial ended with the question, "Wassup?", and the man replied, as he saw Obama on the television, with one word: "Change." The commercial then showed the words "Good" and "Change", which illustrate that if Obama is elected as president, he will be bringing a change to Americans and all the countries in the world. This campaign effectively used comedy and extreme scenarios to properly illustrate the many issues that the U.S. is currently facing. The ad itself may have seemed more like a gimmick rather than an election ad, but compared to the Canadian counterparts, it was very convincing. The use of the men who faced the various issues that many Americans are concerned about properly sent out a strong message: that Barack Obama is the best choice.
On a side note: Obama was the first man of African descent to become president of the United States. As it was said in a Saturday Night Live spoof of Hilary Clinton and Sarah Palin, "I didn't want a female president. I wanted to be president, and I just happen to be female" (Paraphrased from the Clinton character). The fact that Obama is president is rewriting history, but why? If race and gender are no longer important for judging people in society, why does it matter that he is the first of African descent? He has great ideas, and is a good person, but he just happens to be of a certain race. If his race affected the votes, then is it unjust that he had the ethnic vote? Shouldn't both parties be on equal footing?
2 comments:
I think both parties were on equal footing but in the presidential debate there were a few times when John McCain played the "race" card and I think that is what hurt him when trying to get votes.
Comment #2
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